rubiconproject.com
Free website and domain report on rubiconproject.com
Last Updated: 3rd October, 2023 Update Now
Overview
Snoop Summary for rubiconproject.com
This is a free and comprehensive report about rubiconproject.com. The domain rubiconproject.com is currently hosted on a server located in United States with the IP address 141.193.213.21, where the local currency is USD and English is the local language. Our records indicate that rubiconproject.com is owned/operated by The Rubicon Project, Inc.. Rubiconproject.com is expected to earn an estimated $1,151 USD per day from advertising revenue. The sale of rubiconproject.com would possibly be worth $839,876 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Rubiconproject.com receives an estimated 183,349 unique visitors every day - an insane amount of traffic! This report was last updated 3rd October, 2023.
About rubiconproject.com
| Site Preview: |   |
| Title: | Magnite - The Largest Independent Sell-Side Ad Platform |
| Description: | Our team of industry-experienced, aggressive and passionate renegades is dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. ... Our Team the Rubicon Project was started by a team of proven, successful web-preneurs. ... |
| Keywords and Tags: | business, privacy risk, rubicon, rubicon advertising, rubicon project, rubiconproject com, secure assets rubicon project, secure assets rubiconproject, suspicious, the rubicon project, the rubicon project inc, what is rubicon project, what is spo |
| Related Terms: | applovin team, mi team, passive aggressive, splix io team, team augmentation, team iv, team socceroo, team ulm, team umizoomi, team umizoomi watchcartoononline |
| Fav Icon: | |
| Age: | Over 16 years old |
| Domain Created: | 1st May, 2007 |
| Domain Updated: | 2nd May, 2022 |
| Domain Expires: | 1st May, 2023 |
Review
Snoop Score
4/5 (Excellent!)
Valuation
$839,876 USD
Note: All valuation figures are estimates.
Popularity
Very High
Note: Popularity is estimated.
Rank, Reach and Authority
| Alexa Rank: | 8,982 |
| Alexa Reach: | 0.0073% |
| SEMrush Rank (US): | 210,745 |
| SEMrush Authority Score: | 71 |
| Moz Domain Authority: | 0 |
| Moz Page Authority: | 0 |
Rank By Country
| Country | Alexa Rank |
|---|---|
 Argentina | 1,483 |
 Brazil | 1,614 |
 Algeria | 8,410 |
 Hong Kong | 5,442 |
 Indonesia | 7,112 |
 Israel | 1,308 |
 India | 8,233 |
 Korea Republic Of | 4,305 |
 Thailand | 15,748 |
 Taiwan, Province Of China | 4,525 |
 United States | 4,938 |
 Viet Nam | 11,498 |
Organic vs Paid (Google Ads)
| Organic | Paid | |
|---|---|---|
| Keywords: | 3,486 | 0 |
| Traffic: | 6,967 | 0 |
| Cost: | $12,520 USD | $0 USD |
Traffic
Visitors
| Daily Visitors: | 183,349 |
| Monthly Visitors: | 5,580,566 |
| Yearly Visitors: | 66,922,385 |
Note: All visitors figures are estimates.
Visitors By Country
| Country | Visitors (Unique) | Percentage |
|---|---|---|
| Argentina | Daily: 11,368 Monthly: 345,995 Yearly: 4,149,188 | 6.2% |
| Brazil | Daily: 35,020 Monthly: 1,065,888 Yearly: 12,782,176 | 19.1% |
| Algeria | Daily: 2,200 Monthly: 66,967 Yearly: 803,069 | 1.2% |
| Hong Kong | Daily: 3,850 Monthly: 117,192 Yearly: 1,405,370 | 2.1% |
| Indonesia | Daily: 4,767 Monthly: 145,095 Yearly: 1,739,982 | 2.6% |
| Israel | Daily: 3,667 Monthly: 111,611 Yearly: 1,338,448 | 2% |
| India | Daily: 20,902 Monthly: 636,185 Yearly: 7,629,152 | 11.4% |
| Korea Republic Of | Daily: 14,668 Monthly: 446,445 Yearly: 5,353,791 | 8% |
| Other | Daily: 27,869 Monthly: 848,246 Yearly: 10,172,203 | 15.2% |
| Thailand | Daily: 1,100 Monthly: 33,483 Yearly: 401,534 | 0.6% |
| Taiwan, Province Of China | Daily: 4,034 Monthly: 122,772 Yearly: 1,472,292 | 2.2% |
| United States | Daily: 52,438 Monthly: 1,596,042 Yearly: 19,139,802 | 28.6% |
| Viet Nam | Daily: 1,467 Monthly: 44,645 Yearly: 535,379 | 0.8% |
Note: All visitors figures are estimates.
Revenue
Revenue
| Daily Revenue: | $1,151 USD |
| Monthly Revenue: | $35,018 USD |
| Yearly Revenue: | $419,933 USD |
Note: All revenue figures are estimates.
Revenue By Country
| Country | Revenue | Percentage |
|---|---|---|
| Argentina | Daily: $1 USD Monthly: $29 USD Yearly: $351 USD | 0.1% |
| Brazil | Daily: $16 USD Monthly: $488 USD Yearly: $5,848 USD | 1.4% |
| Algeria | Daily: $0 USD Monthly: $4 USD Yearly: $46 USD | <0.1% |
| Hong Kong | Daily: $0 USD Monthly: $14 USD Yearly: $170 USD | <0.1% |
| Indonesia | Daily: $3 USD Monthly: $93 USD Yearly: $1,120 USD | 0.3% |
| Israel | Daily: $1 USD Monthly: $15 USD Yearly: $184 USD | <0.1% |
| India | Daily: $57 USD Monthly: $1,749 USD Yearly: $20,970 USD | 5% |
| Korea Republic Of | Daily: $12 USD Monthly: $365 USD Yearly: $4,381 USD | 1% |
| Other | Daily: $0 USD Monthly: $0 USD Yearly: $0 USD | <0.1% |
| Thailand | Daily: $0 USD Monthly: $7 USD Yearly: $87 USD | <0.1% |
| Taiwan, Province Of China | Daily: $0 USD Monthly: $10 USD Yearly: $115 USD | <0.1% |
| United States | Daily: $1,059 USD Monthly: $32,232 USD Yearly: $386,533 USD | 92% |
| Viet Nam | Daily: $0 USD Monthly: $11 USD Yearly: $129 USD | <0.1% |
Note: All revenue figures are estimates.
SEO
Backlinks Analysis (SEMrush)
| Backlinks: | 6,117,359 |
| Referring Domains: | 14,425 |
| Referring IPs: | 13,444 |
Rubiconproject.com has 6,117,359 backlinks according to SEMrush. 99% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve rubiconproject.com's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
78% of rubiconproject.com's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.
Top New Follow Links
1
Source: https://4travel.jp/help/privacy/
Target: https://rubiconproject.com/jp-privacy-policy/
2
Source: https://www.betterads.org/
Target: https://rubiconproject.com/
3
Source: https://www.netpoint-media.de/technik/datenschutz
Target: http://rubiconproject.com/rubicon-project-yield-optimization-privacy-policy/
4
Source: https://www.betterads.org/members/
Target: https://rubiconproject.com/
5
Source: https://uploadvr.com/minecraft-oculus-quest/
Target: http://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/
Top Ranking Keywords (US)
1
Keyword: rubicon project
Ranked Page: https://rubiconproject.com/
2
Keyword: the rubicon project
Ranked Page: https://rubiconproject.com/
3
Keyword: rubicon
Ranked Page: https://rubiconproject.com/
4
Keyword: secure assets rubicon project
Ranked Page: https://rubiconproject.com/rubicon-project-advertising-technology-privacy-policy/
5
Keyword: rubiconproject com
Ranked Page: https://rubiconproject.com/
Domain Analysis
| Value | Length | |
|---|---|---|
| Domain: | rubiconproject.com | 18 |
| Domain Name: | rubiconproject | 14 |
| Extension (TLD): | com | 3 |
| Expiry Check: | |
Page Speed Analysis
| Average Load Time: | 1.53 seconds |
| Load Time Comparison: | Faster than 52% of sites |
PageSpeed Insights
Avg. (All Categories)
Performance
Accessibility
Best Practices
SEO
PWA
0–49 (Fail) 50–89 (Average) 90–100 (Pass) 
URL: https://www.magnite.com/
Updated: 21st October, 2022
1.65 seconds
First Contentful Paint (FCP)
0.00 seconds
First Input Delay (FID) Simulate loading on desktop
Performance
Indicates how well the page is performing and highlights opportunities where performance may be improved for rubiconproject.com. This includes details about optimizing page load times which can result in a better user experience.Metrics
Time to Interactive — 1.1 s The time taken for the page to become fully interactive.
Speed Index — 1.1 s The time taken for the page contents to be visibly populated.
Total Blocking Time — 0 ms The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0 Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Audits
Max Potential First Input Delay — 40 ms Users could experience a delay when interacting with the page.
Network Requests Below is a list of network requests that were made during page load.
| URL | Protocol | Start Time (Ms) | End Time (Ms) | Transfer Size (Bytes) | Resource Size (Bytes) | Status Code | MIME Type | Resource Type |
|---|---|---|---|---|---|---|---|---|
| http://rubiconproject.com/ | http/1.1 | 0 | 87.385000078939 | 373 | 0 | 301 | text/html | |
| https://rubiconproject.com/ | http/1.1 | 87.767000077292 | 280.09600006044 | 543 | 0 | 301 | text/html | |
| https://www.magnite.com/ | h2 | 280.48299998045 | 418.17000007723 | 9508 | 40471 | 200 | text/html | Document |
| https://rubicon2020.wpenginepowered.com/wp-includes/css/dist/block-library/style.min.css?ver=6.0.2 | h2 | 426.36599997059 | 472.66700002365 | 12687 | 88932 | 200 | text/css | Stylesheet |
| https://rubicon2020.wpenginepowered.com/wp-content/plugins/better-click-to-tweet/assets/css/styles.css?ver=3.0 | h2 | 426.51500005741 | 476.43000003882 | 1351 | 2057 | 200 | text/css | Stylesheet |
| https://rubicon2020.wpenginepowered.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/menu-item/style.min.css?ver=1 | h2 | 426.6550000757 | 477.21799998544 | 862 | 202 | 200 | text/css | Stylesheet |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | h2 | 426.88000004273 | 540.38500005845 | 131759 | 1007278 | 200 | text/css | Stylesheet |
| https://code.jquery.com/ui/1.13.1/themes/base/jquery-ui.css | h2 | 427.1159999771 | 444.2229999695 | 8777 | 36099 | 200 | text/css | Stylesheet |
| https://kit.fontawesome.com/4d37b4170d.js | h2 | 427.29600006714 | 473.21399999782 | 4642 | 11074 | 200 | text/javascript | Script |
| https://cdnjs.cloudflare.com/ajax/libs/cookieconsent2/3.0.3/cookieconsent.min.css | h2 | 427.53300000913 | 444.79199999478 | 1960 | 3938 | 200 | text/css | Stylesheet |
| https://cdn.jsdelivr.net/npm/cookieconsent@3/build/cookieconsent.min.js | h2 | 427.71399999037 | 452.82200002111 | 7924 | 20693 | 200 | application/javascript | Script |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/logos/magnite-logo-white_51518901.svg | h2 | 582.4169999687 | 610.33799999859 | 1618 | 1473 | 200 | image/svg+xml | Image |
| https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js | h2 | 478.6229999736 | 502.49800004531 | 29084 | 89476 | 200 | application/javascript | Script |
| https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/3.3.0/jquery-migrate.min.js | h2 | 510.11699996889 | 527.2690000711 | 4617 | 11059 | 200 | application/javascript | Script |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/scripts/main_7934a88b.js | h2 | 529.85200006515 | 589.25700001419 | 19928 | 67248 | 200 | application/javascript | Script |
| https://code.jquery.com/ui/1.13.1/jquery-ui.min.js | h2 | 544.55300001428 | 564.35700005386 | 68089 | 255082 | 200 | application/javascript | Script |
| https://www.googletagmanager.com/gtm.js?id=GTM-KTB26BX | h2 | 582.57900003809 | 615.71100004949 | 50355 | 128885 | 200 | application/javascript | Script |
| https://www.magnite.com/wp-includes/js/wp-emoji-release.min.js?ver=6.0.2 | h2 | 582.6980000129 | 702.27700006217 | 5237 | 18617 | 200 | application/javascript | Script |
| https://ka-p.fontawesome.com/releases/v5.15.4/js/pro-v4-shims.min.js?token=4d37b4170d | http/1.1 | 580.8670000406 | 603.50500000641 | 4615 | 14841 | 200 | application/javascript | Fetch |
| https://ka-p.fontawesome.com/releases/v5.15.4/js/pro.min.js?token=4d37b4170d | http/1.1 | 581.13900001626 | 603.02100004628 | 14780 | 40783 | 200 | application/javascript | Fetch |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Regular_6d51aef5.woff2 | h2 | 615.1120000286 | 637.91000004858 | 51259 | 50476 | 200 | font/woff2 | Font |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk.png | h2 | 656.81600000244 | 675.89499999303 | 3686 | 2984 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/12/Google-Ad-Manager-1-300x38.png | h2 | 657.00400003698 | 848.37000002153 | 4211 | 3516 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk-300x37.png | h2 | 657.20999997575 | 831.38900005724 | 4193 | 3496 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2021/01/havasmedia_white-500w-300x164.png | h2 | 657.41200000048 | 700.07300004363 | 4921 | 4208 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Discovery-300x75.png | h2 | 657.79800002929 | 684.88600000273 | 4584 | 3880 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/XUMO_LogoXUMO_logo_singletone_onBlack1-300x63.png | h2 | 658.26499997638 | 830.97200002521 | 3775 | 3078 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Publicis-resize.png | h2 | 658.52399996947 | 882.55600002594 | 10624 | 9928 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/2019_eBay_Advertising_Logo_White-300x49.png | h2 | 658.70500006713 | 860.68200005684 | 4751 | 4048 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Spotify-300x90.png | h2 | 658.9260000037 | 679.04000007547 | 5087 | 4384 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/PlutoTV11-300x81.png | h2 | 659.46700004861 | 681.34200002532 | 3830 | 3128 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/MediaMath-RGB_wordmark-white-1-300x69.png | h2 | 660.82600003574 | 838.84400001261 | 4039 | 3336 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/VerizonMedia-resize.png | h2 | 661.66199999861 | 680.04800006747 | 3299 | 2598 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/video/homepage-video.mp4 | h2 | 670.83399998955 | 800.71300000418 | 7319157 | 3145728 | 206 | video/mp4 | Media |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Bold_a4ffa2ce.woff2 | h2 | 682.50700004864 | 710.24100005161 | 52649 | 51868 | 200 | font/woff2 | Font |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/soundcloud-white-logo2-300x45.png | h2 | 699.83499997761 | 867.2690000385 | 4521 | 3820 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/symbol/m-symbol-white_011a6c1b.svg | h2 | 700.98800002597 | 723.656999995 | 1035 | 359 | 200 | image/svg+xml | Image |
| https://www.google-analytics.com/analytics.js | h2 | 846.83599998243 | 854.72800000571 | 20664 | 50230 | 200 | text/javascript | Script |
| https://munchkin.marketo.net/munchkin.js | http/1.1 | 849.01400003582 | 1109.421000001 | 1158 | 1251 | 200 | application/x-javascript | Script |
| https://snap.licdn.com/li.lms-analytics/insight.min.js | h2 | 849.99400004745 | 918.25300001074 | 3416 | 7752 | 200 | application/x-javascript | Script |
| https://www.googletagmanager.com/gtag/js?id=G-XY1LXGJWBK&l=dataLayer&cx=c | h2 | 853.1710000243 | 904.2190000182 | 76810 | 216520 | 200 | application/javascript | Script |
| https://www.google-analytics.com/j/collect?v=1&_v=j98&a=452033845&t=pageview&_s=1&dl=https%3A%2F%2Fwww.magnite.com%2F&ul=en-us&de=UTF-8&dt=Magnite%20-%20The%20Largest%20Independent%20Sell-Side%20Ad%20Platform&sd=24-bit&sr=800x600&vp=1350x940&je=0&_u=YEBAAEABAAAAACAAI~&jid=658768784&gjid=672414763&cid=2077336472.1666319887&tid=UA-171373616-2&_gid=2079072242.1666319887&_r=1>m=2wgaj0KTB26BX&z=987282556 | h2 | 889.75600001868 | 900.38600005209 | 613 | 1 | 200 | text/plain | XHR |
| https://www.google-analytics.com/g/collect?v=2&tid=G-XY1LXGJWBK>m=2oeaj0&_p=452033845&cid=2077336472.1666319887&ul=en-us&sr=800x600&uaa=x86&uab=&uafvl=&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&_s=1&sid=1666319886&sct=1&seg=0&dl=https%3A%2F%2Fwww.magnite.com%2F&dt=Magnite%20-%20The%20Largest%20Independent%20Sell-Side%20Ad%20Platform&en=page_view&_fv=1&_ss=1 | 1019.5580000291 | 1027.1179999691 | 0 | 0 | -1 | Ping | ||
| https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=4139153&time=1666319886803&url=https%3A%2F%2Fwww.magnite.com%2F | http/1.1 | 1027.4520000676 | 1126.975000021 | 1137 | 0 | 302 | text/plain | |
| https://munchkin.marketo.net/162/munchkin.js | http/1.1 | 1112.6589999767 | 1353.3750000643 | 5180 | 10937 | 200 | application/x-javascript | Script |
| https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=4139153&time=1666319886803&url=https%3A%2F%2Fwww.magnite.com%2F&cookiesTest=true | http/1.1 | 1127.3160000565 | 1221.0259999847 | 1251 | 0 | 302 | text/plain | |
| https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D4139153%26time%3D1666319886803%26url%3Dhttps%253A%252F%252Fwww.magnite.com%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue | http/1.1 | 1221.404000069 | 1320.1970000518 | 2386 | 0 | 302 | text/plain | |
| https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=4139153&time=1666319886803&url=https%3A%2F%2Fwww.magnite.com%2F&cookiesTest=true&liSync=true | http/1.1 | 1320.6800000044 | 1636.2010000739 | 731 | 0 | 302 | text/plain | |
| https://702-eyo-407.mktoresp.com/webevents/visitWebPage?_mchNc=1666319887138&_mchCn=&_mchId=702-EYO-407&_mchTk=_mch-magnite.com-1666319887137-30810&_mchHo=www.magnite.com&_mchPo=&_mchRu=%2F&_mchPc=https%3A&_mchVr=162&_mchEcid=&_mchHa=&_mchRe=&_mchQp= | 1361.6440000478 | 1364.3119999906 | 0 | 0 | -1 | Ping | ||
| https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ddfe734e-51bc-48cd-a8bf-71c9dbe7bbd8 | http/1.1 | 1636.5320000332 | 1693.7840000028 | 562 | 0 | 302 | text/plain | |
| https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ddfe734e-51bc-48cd-a8bf-71c9dbe7bbd8&_expected_cookie=58c26b69bedea65639aa2641e748c4d2 | h2 | 1694.4330000551 | 1749.2070000153 | 376 | 43 | 200 | image/gif | Image |
Network Round Trip Times — 0 ms High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks Below is a list of the top-level main thread tasks that executed during page load.
| Start Time (Ms) | End Time (Ms) |
|---|---|
| 423.063 | 10.346 |
| 433.731 | 23.862 |
| 543.269 | 36.218 |
| 586.456 | 34.959 |
| 621.546 | 11.273 |
| 637.642 | 22.67 |
| 660.412 | 11.056 |
| 680.974 | 20.509 |
| 701.732 | 41.51 |
| 743.863 | 6.451 |
| 754.699 | 13.484 |
| 775.882 | 9.799 |
| 785.865 | 8.924 |
| 796.318 | 27.704 |
| 824.067 | 14.405 |
| 839.067 | 14.329 |
| 872.778 | 19.025 |
| 913.075 | 64.127 |
| 979.631 | 42.98 |
| 1357.56 | 6.294 |
Script Treemap Data Provide as required, for treemap app.
Other
Properly size images — Potential savings of 7 KiB Images can slow down the page's load time. Rubiconproject.com should consider serving more appropriate-sized images.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Publicis-resize.png | 9928 | 6820 |
Defer offscreen images Time to Interactive can be slowed down by resources on the page. Rubiconproject.com should consider lazy-loading offscreen and hidden images.
Minify CSS Cascading Style Sheets (CSS) files can contribute to network payload sizes. Rubiconproject.com should consider minifying CSS files.
Minify JavaScript JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Rubiconproject.com should consider minifying JS files.
Reduce unused CSS — Potential savings of 139 KiB Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Rubiconproject.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | 131759 | 129600 |
| https://rubicon2020.wpenginepowered.com/wp-includes/css/dist/block-library/style.min.css?ver=6.0.2 | 12687 | 12672 |
Reduce unused JavaScript — Potential savings of 113 KiB It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://code.jquery.com/ui/1.13.1/jquery-ui.min.js | 68089 | 60359 |
| https://www.googletagmanager.com/gtag/js?id=G-XY1LXGJWBK&l=dataLayer&cx=c | 76810 | 31686 |
| https://www.googletagmanager.com/gtm.js?id=GTM-KTB26BX | 50355 | 24114 |
Efficiently encode images Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 140 ms It is advised to keep the server response time short for the main document, because all other requests depend on it.
| URL | Time Spent (Ms) |
|---|---|
| https://www.magnite.com/ | 138.68 |
Preload key requests Key requests can be preloaded by using '<link rel=preload>'. Rubiconproject.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 0 KiB Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
| URL | Potential Savings (Bytes) |
|---|---|
| https://www.magnite.com/ | 167 |
| https://snap.licdn.com/li.lms-analytics/insight.min.js | 74 |
Preload Largest Contentful Paint image It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids an excessive DOM size — 295 elements A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
| Statistic | Element | Value |
|---|---|---|
| Total DOM Elements | 295 | |
| Maximum DOM Depth | 12 | |
| Maximum Child Elements | 21 |
Avoid chaining critical requests — 13 chains found Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Rubiconproject.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.0 s JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| URL | Total CPU Time (Ms) | Script Evaluation (Ms) | Script Parse (Ms) |
|---|---|---|---|
| https://www.magnite.com/ | 309.319 | 28.321 | 1.762 |
| Unattributable | 78.216 | 2.309 | 0 |
Minimizes main-thread work — 0.6 s Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| Category | Time Spent (Ms) |
|---|---|
| Script Evaluation | 185.172 |
| Other | 183.804 |
| Style & Layout | 127.126 |
| Parse HTML & CSS | 55.854 |
| Rendering | 44.117 |
| Script Parsing & Compilation | 19.701 |
Keep request counts low and transfer sizes small — 51 requests • 7,792 KiB It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
| Resource Type | Requests | Transfer Size (Bytes) |
|---|---|---|
| Total | 51 | 7978614 |
| Media | 1 | 7319157 |
| Script | 13 | 297104 |
| Stylesheet | 6 | 157396 |
| Font | 2 | 103908 |
| Image | 16 | 64550 |
| Other | 12 | 26991 |
| Document | 1 | 9508 |
| Third-party | 49 | 7963869 |
Minimize third-party usage — Third-party code blocked the main thread for 0 ms It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
| Third-Party | Transfer Size (Bytes) | Main-Thread Blocking Time (Ms) |
|---|---|---|
| 127165 | 0 | |
| 76866 | 0 | |
| 35661 | 0 | |
| 24037 | 0 | |
| 21277 | 0 | |
| 8921 | 0 | |
| 7924 | 0 | |
| 6338 | 0 | |
| 916 | 0 |
Lazy load third-party resources with facades Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found The element which was identified as the Largest Contentful Paint.
| Element |
|---|
Largest Contentful Paint image was not lazily loaded Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts — 4 elements found Below is a list of all DOM elements that contribute to the CLS of the page.
| Element | CLS Contribution |
|---|---|
| 1.90057879491E-5 | |
| 1.80054833202E-5 | |
| 1.360414295304E-5 | |
| 1.260383832414E-5 |
Uses passive listeners to improve scrolling performance Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()` Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 1 long task found Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
| URL | Start Time (Ms) | Duration (Ms) |
|---|---|---|
| https://www.magnite.com/ | 197 | 64 |
Avoid non-composited animations — 1 animated element found It is recommended to avoid non-composited animations which are often janky and increase CLS.
| Element | Name |
|---|---|
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of rubiconproject.com on mobile screens.
Avoids `unload` event listeners The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Budgets
Performance budget It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget It is advised to set a timing budget to monitor the performance of your site.
Metrics
First Contentful Paint — 1.0 s The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 1.4 s The timing of the largest text or image that is painted.
Audits
First Meaningful Paint — 1.1 s The time taken for the primary content of the page to be rendered.
Other
Eliminate render-blocking resources — Potential savings of 230 ms Resources, such as JavaScript and style sheets, can block the first paint of the page. Rubiconproject.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
| URL | Transfer Size (Bytes) | Potential Savings (Ms) |
|---|---|---|
| https://rubicon2020.wpenginepowered.com/wp-includes/css/dist/block-library/style.min.css?ver=6.0.2 | 12687 | 270 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | 131759 | 120 |
| https://code.jquery.com/ui/1.13.1/themes/base/jquery-ui.css | 8777 | 230 |
| https://cdnjs.cloudflare.com/ajax/libs/cookieconsent2/3.0.3/cookieconsent.min.css | 1960 | 230 |
| https://kit.fontawesome.com/4d37b4170d.js | 4642 | 230 |
Avoid multiple page redirects — Potential savings of 340 ms Redirects can cause additional delays before the page can begin loading. Rubiconproject.com should avoid multiple or unnecessary page redirects.
| URL | Time Spent (Ms) |
|---|---|
| http://rubiconproject.com/ | 190 |
| https://rubiconproject.com/ | 150 |
| https://www.magnite.com/ | 0 |
Serve static assets with an efficient cache policy — 18 resources found Rubiconproject.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
| URL | Cache TTL (Ms) | Transfer Size (Bytes) |
|---|---|---|
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Publicis-resize.png | 0 | 10624 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Spotify-300x90.png | 0 | 5087 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2021/01/havasmedia_white-500w-300x164.png | 0 | 4921 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/2019_eBay_Advertising_Logo_White-300x49.png | 0 | 4751 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Discovery-300x75.png | 0 | 4584 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/soundcloud-white-logo2-300x45.png | 0 | 4521 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/12/Google-Ad-Manager-1-300x38.png | 0 | 4211 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk-300x37.png | 0 | 4193 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/MediaMath-RGB_wordmark-white-1-300x69.png | 0 | 4039 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/PlutoTV11-300x81.png | 0 | 3830 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/XUMO_LogoXUMO_logo_singletone_onBlack1-300x63.png | 0 | 3775 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk.png | 0 | 3686 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/VerizonMedia-resize.png | 0 | 3299 |
| https://munchkin.marketo.net/munchkin.js | 0 | 1158 |
| https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ddfe734e-51bc-48cd-a8bf-71c9dbe7bbd8&_expected_cookie=58c26b69bedea65639aa2641e748c4d2 | 0 | 376 |
| https://www.google-analytics.com/analytics.js | 7200000 | 20664 |
| https://snap.licdn.com/li.lms-analytics/insight.min.js | 50084000 | 3416 |
| https://cdn.jsdelivr.net/npm/cookieconsent@3/build/cookieconsent.min.js | 604800000 | 7924 |
Other
Avoid enormous network payloads — Total size was 7,792 KiB Large network payloads can cost users money and are linked to long load times.
| URL | Transfer Size (Bytes) |
|---|---|
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/video/homepage-video.mp4 | 7319157 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | 131759 |
| https://www.googletagmanager.com/gtag/js?id=G-XY1LXGJWBK&l=dataLayer&cx=c | 76810 |
| https://code.jquery.com/ui/1.13.1/jquery-ui.min.js | 68089 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Bold_a4ffa2ce.woff2 | 52649 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Regular_6d51aef5.woff2 | 51259 |
| https://www.googletagmanager.com/gtm.js?id=GTM-KTB26BX | 50355 |
| https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js | 29084 |
| https://www.google-analytics.com/analytics.js | 20664 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/scripts/main_7934a88b.js | 19928 |
Ensure text remains visible during webfont load Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
| URL | Potential Savings (Ms) |
|---|---|
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Regular_6d51aef5.woff2 | 22.798000019975 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Bold_a4ffa2ce.woff2 | 27.734000002965 |
Image elements do not have explicit `width` and `height` Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
| URL |
|---|
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Publicis-resize.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2021/01/havasmedia_white-500w-300x164.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk.png |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/logos/magnite-logo-white_51518901.svg |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Spotify-300x90.png |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/symbol/m-symbol-white_011a6c1b.svg |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/PlutoTV11-300x81.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Discovery-300x75.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/VerizonMedia-resize.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/MediaMath-RGB_wordmark-white-1-300x69.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/XUMO_LogoXUMO_logo_singletone_onBlack1-300x63.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/2019_eBay_Advertising_Logo_White-300x49.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/soundcloud-white-logo2-300x45.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/12/Google-Ad-Manager-1-300x38.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk-300x37.png |
Accessibility
Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of rubiconproject.com. This includes details about various page attributes that can be optimized.Navigation
`[accesskey]` values are unique Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0 Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
ARIA
`[aria-*]` attributes match their roles Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>` If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children. Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Names and labels
Buttons have an accessible name Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
Tables and lists
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements. Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`). Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Internationalization and localization
`<html>` element has a `[lang]` attribute It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Best practices
The document does not use `<meta http-equiv="refresh">` Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5. For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Audio and video
`<video>` elements contain a `<track>` element with `[kind="captions"]` Rubiconproject.com may provide assistance to deaf or hearing-impaired users with captions on videos.
Contrast
Background and foreground colors do not have a sufficient contrast ratio. Many (if not most) users find low-contrast text difficult or impossible to read.
| Failing Elements |
|---|
Navigation
Heading elements are not in a sequentially-descending order Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
| Failing Elements |
|---|
Names and labels
Image elements do not have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
| Failing Elements |
|---|
Links do not have a discernible name In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
| Failing Elements |
|---|
Manual Checks
The page has a logical tab order The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Best Practices
Indicates the recommended, best practices currently in place on the page and highlights the best practices that rubiconproject.com should incorporate. This includes practices such as protecting pages with HTTPS.Audits
Avoids requesting the geolocation permission on page load When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
| Description | Directive | Severity |
|---|---|---|
| No CSP found in enforcement mode | High |
Audits
Allows users to paste into password fields Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded It is recommended that optional fonts are preloaded.
Audits
Page has the HTML doctype Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
Audits
Detected JavaScript libraries Below is a list of all front-end JavaScript libraries that were detected on the page.
| Name | Version |
|---|---|
| jQuery | 3.5.1 |
| jQuery UI | 1.13.1 |
| WordPress |
No browser errors logged to the console Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps Consider deploying source maps for added benefits such as the ability to debug while in production.
| URL | Map URL |
|---|---|
| https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/3.3.0/jquery-migrate.min.js | https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/3.3.0/jquery-migrate.min.map |
No issues in the `Issues` panel in Chrome Devtools There may be unresolved issues logged to Chrome Devtools.
Audits
Does not use HTTPS — 1 insecure request found Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
| Insecure URL | Request Resolution |
|---|---|
| http://rubiconproject.com/ | Allowed |
Audits
Uses deprecated APIs — 1 warning found Avoid deprecated APIs which will eventually be removed the browser.
| Deprecation / Warning | Source |
|---|---|
| ... |
SEO
Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for rubiconproject.com. This includes optimizations such as providing meta data.Mobile Friendly
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of rubiconproject.com on mobile screens.
Document uses legible font sizes Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Content Best Practices
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Document has a valid `hreflang` Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical` Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
Crawling and Indexing
Page has successful HTTP status code Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Content Best Practices
Links do not have descriptive text — 6 links found Make use of descriptive link text to assist search engines in understanding the content.
| Link destination | Link Text |
|---|---|
| https://www.magnite.com/sellers/ | Learn More |
| https://www.magnite.com/buyers/ | Learn More |
| https://www.magnite.com/blog/advertising-week-new-york-2022-how-to-create-a-unified-tv-experience-in-a-fragmented-ecosystem/ | Read More |
| https://www.magnite.com/press/fox-taps-magnite-to-drive-programmatic-monetization-across-onefox/ | Read More |
| https://www.magnite.com/blog/flooring-best-practices-drive-107-revenue-lift/ | Read More |
| https://www.magnite.com/blog/ad-week-asia-event-recap-building-a-more-connected-tv-future-in-japan/ | Read More |
Image elements do not have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
| Failing Elements |
|---|
Crawling and Indexing
Links are not crawlable Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
| Uncrawlable Link |
|---|
Manual Checks
Structured data is valid Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
PWA
Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of rubiconproject.com. This includes details about web app manifests.Installable
Web app manifest and service worker meet the installability requirements User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
PWA Optimized
Sets a theme color for the address bar. A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of rubiconproject.com on mobile screens.
Provides a valid `apple-touch-icon` iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
PWA Optimized
Does not register a service worker that controls page and `start_url` A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Manifest doesn't have a maskable icon Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.
Manual Checks
Site works cross-browser Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories)
Performance
Accessibility
Best Practices
SEO
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.magnite.com/
Updated: 21st October, 2022
2.60 seconds
First Contentful Paint (FCP)
0.02 seconds
First Input Delay (FID) Simulate loading on mobile
Performance
Indicates how well the page is performing and highlights opportunities where performance may be improved for rubiconproject.com. This includes details about optimizing page load times which can result in a better user experience.Metrics
Cumulative Layout Shift — 0 Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Other
Properly size images Images can slow down the page's load time. Rubiconproject.com should consider serving more appropriate-sized images.
Defer offscreen images Time to Interactive can be slowed down by resources on the page. Rubiconproject.com should consider lazy-loading offscreen and hidden images.
Minify CSS Cascading Style Sheets (CSS) files can contribute to network payload sizes. Rubiconproject.com should consider minifying CSS files.
Minify JavaScript JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Rubiconproject.com should consider minifying JS files.
Efficiently encode images Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 180 ms It is advised to keep the server response time short for the main document, because all other requests depend on it.
| URL | Time Spent (Ms) |
|---|---|
| https://www.magnite.com/ | 179.492 |
Preload key requests Key requests can be preloaded by using '<link rel=preload>'. Rubiconproject.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 0 KiB Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
| URL | Potential Savings (Bytes) |
|---|---|
| https://www.magnite.com/ | 167 |
| https://snap.licdn.com/li.lms-analytics/insight.min.js | 72 |
Preload Largest Contentful Paint image It is recommended to preload images used by LCP elements, to improve LCP time.
Avoids an excessive DOM size — 295 elements A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
| Statistic | Element | Value |
|---|---|---|
| Total DOM Elements | 295 | |
| Maximum DOM Depth | 12 | |
| Maximum Child Elements | 21 |
Avoid chaining critical requests — 13 chains found Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Rubiconproject.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.9 s JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| URL | Total CPU Time (Ms) | Script Evaluation (Ms) | Script Parse (Ms) |
|---|---|---|---|
| https://www.magnite.com/ | 1160.18 | 199.824 | 8.22 |
| Unattributable | 275.552 | 9.276 | 0 |
| https://www.googletagmanager.com/gtag/js?id=G-XY1LXGJWBK&l=dataLayer&cx=c | 183.832 | 164.196 | 15.864 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | 182.26 | 0 | 0 |
| https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js | 168.528 | 142.552 | 7.156 |
| https://www.googletagmanager.com/gtm.js?id=GTM-KTB26BX | 113.104 | 93.356 | 16.56 |
| https://www.google-analytics.com/analytics.js | 107.792 | 96.664 | 5.692 |
| https://code.jquery.com/ui/1.13.1/jquery-ui.min.js | 71.164 | 54.084 | 16.608 |
| https://kit.fontawesome.com/4d37b4170d.js | 63.584 | 41.42 | 19.88 |
Keep request counts low and transfer sizes small — 51 requests • 7,791 KiB It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
| Resource Type | Requests | Transfer Size (Bytes) |
|---|---|---|
| Total | 51 | 7978434 |
| Media | 1 | 7319161 |
| Script | 13 | 297008 |
| Stylesheet | 6 | 157351 |
| Font | 2 | 103896 |
| Image | 16 | 64566 |
| Other | 12 | 26945 |
| Document | 1 | 9507 |
| Third-party | 49 | 7963690 |
Minimize third-party usage — Third-party code blocked the main thread for 180 ms It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
| Third-Party | Transfer Size (Bytes) | Main-Thread Blocking Time (Ms) |
|---|---|---|
| 127108 | 105.852 | |
| 21277 | 43.572 | |
| 35651 | 24.244 | |
| 76866 | 3.476 | |
| 24036 | 0 | |
| 8788 | 0 | |
| 7963 | 0 | |
| 6338 | 0 | |
| 930 | 0 |
Lazy load third-party resources with facades Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found The element which was identified as the Largest Contentful Paint.
| Element |
|---|
Largest Contentful Paint image was not lazily loaded Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint.
Avoid large layout shifts — 1 element found Below is a list of all DOM elements that contribute to the CLS of the page.
| Element | CLS Contribution |
|---|---|
| 6.2255859375E-5 |
Uses passive listeners to improve scrolling performance Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()` Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 9 long tasks found Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
| URL | Start Time (Ms) | Duration (Ms) |
|---|---|---|
| https://www.magnite.com/ | 630 | 307 |
| https://www.magnite.com/ | 1942 | 191 |
| https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js | 8070 | 187 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | 6420 | 182 |
| https://www.googletagmanager.com/gtag/js?id=G-XY1LXGJWBK&l=dataLayer&cx=c | 6602 | 174 |
| https://www.googletagmanager.com/gtm.js?id=GTM-KTB26BX | 4458 | 63 |
| https://www.magnite.com/ | 1890 | 52 |
| https://www.magnite.com/ | 2160 | 52 |
| https://www.google-analytics.com/analytics.js | 5751 | 52 |
Avoid non-composited animations — 1 animated element found It is recommended to avoid non-composited animations which are often janky and increase CLS.
| Element | Name |
|---|---|
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of rubiconproject.com on mobile screens.
Avoids `unload` event listeners The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Budgets
Performance budget It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget It is advised to set a timing budget to monitor the performance of your site.
Audits
Network Requests Below is a list of network requests that were made during page load.
| URL | Protocol | Start Time (Ms) | End Time (Ms) | Transfer Size (Bytes) | Resource Size (Bytes) | Status Code | MIME Type | Resource Type |
|---|---|---|---|---|---|---|---|---|
| http://rubiconproject.com/ | http/1.1 | 0 | 135.01800014637 | 381 | 0 | 301 | text/html | |
| https://rubiconproject.com/ | http/1.1 | 135.4360000696 | 293.66099997424 | 549 | 0 | 301 | text/html | |
| https://www.magnite.com/ | h2 | 294.01800013147 | 472.51600003801 | 9507 | 40471 | 200 | text/html | Document |
| https://rubicon2020.wpenginepowered.com/wp-includes/css/dist/block-library/style.min.css?ver=6.0.2 | h2 | 482.68300015479 | 562.22800002433 | 12673 | 88932 | 200 | text/css | Stylesheet |
| https://rubicon2020.wpenginepowered.com/wp-content/plugins/better-click-to-tweet/assets/css/styles.css?ver=3.0 | h2 | 482.83800017089 | 558.78900014795 | 1343 | 2057 | 200 | text/css | Stylesheet |
| https://rubicon2020.wpenginepowered.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/menu-item/style.min.css?ver=1 | h2 | 483.34200005047 | 551.88899999484 | 855 | 202 | 200 | text/css | Stylesheet |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | h2 | 483.73099998571 | 623.65900003351 | 131749 | 1007278 | 200 | text/css | Stylesheet |
| https://code.jquery.com/ui/1.13.1/themes/base/jquery-ui.css | h2 | 483.99500013329 | 503.94399999641 | 8777 | 36099 | 200 | text/css | Stylesheet |
| https://kit.fontawesome.com/4d37b4170d.js | h2 | 484.27400016226 | 518.30200012773 | 4642 | 11074 | 200 | text/javascript | Script |
| https://cdnjs.cloudflare.com/ajax/libs/cookieconsent2/3.0.3/cookieconsent.min.css | h2 | 484.55000016838 | 507.01400008984 | 1954 | 3938 | 200 | text/css | Stylesheet |
| https://cdn.jsdelivr.net/npm/cookieconsent@3/build/cookieconsent.min.js | h2 | 484.88300014287 | 509.06700012274 | 7963 | 20693 | 200 | application/javascript | Script |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/logos/magnite-logo-white_51518901.svg | h2 | 677.0850000903 | 718.66900008172 | 1602 | 1473 | 200 | image/svg+xml | Image |
| https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js | h2 | 564.20200015418 | 588.37400004268 | 28978 | 89476 | 200 | application/javascript | Script |
| https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/3.3.0/jquery-migrate.min.js | h2 | 595.58500000276 | 618.11500019394 | 4719 | 11059 | 200 | application/javascript | Script |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/scripts/main_7934a88b.js | h2 | 620.77899998985 | 677.38600005396 | 19922 | 67248 | 200 | application/javascript | Script |
| https://code.jquery.com/ui/1.13.1/jquery-ui.min.js | h2 | 628.2300001476 | 671.00000008941 | 68089 | 255082 | 200 | application/javascript | Script |
| https://www.googletagmanager.com/gtm.js?id=GTM-KTB26BX | h2 | 678.06000006385 | 701.61300012842 | 50354 | 128885 | 200 | application/javascript | Script |
| https://www.magnite.com/wp-includes/js/wp-emoji-release.min.js?ver=6.0.2 | h2 | 678.18300006911 | 870.59200019576 | 5237 | 18617 | 200 | application/javascript | Script |
| https://ka-p.fontawesome.com/releases/v5.15.4/js/pro-v4-shims.min.js?token=4d37b4170d | http/1.1 | 673.84600010701 | 706.50800014846 | 4614 | 14841 | 200 | application/javascript | Fetch |
| https://ka-p.fontawesome.com/releases/v5.15.4/js/pro.min.js?token=4d37b4170d | http/1.1 | 674.45900011808 | 714.62099999189 | 14780 | 40783 | 200 | application/javascript | Fetch |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Regular_6d51aef5.woff2 | h2 | 689.39700000919 | 718.23300002143 | 51255 | 50476 | 200 | font/woff2 | Font |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk.png | h2 | 726.03600006551 | 958.34100013599 | 3687 | 2984 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/12/Google-Ad-Manager-1-300x38.png | h2 | 726.40700009651 | 926.49400001392 | 4223 | 3516 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk-300x37.png | h2 | 726.66500019841 | 800.17100018449 | 4200 | 3496 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2021/01/havasmedia_white-500w-300x164.png | h2 | 726.77100007422 | 757.09600001574 | 4911 | 4208 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Discovery-300x75.png | h2 | 727.71600005217 | 796.40100011602 | 4578 | 3880 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/XUMO_LogoXUMO_logo_singletone_onBlack1-300x63.png | h2 | 728.0449999962 | 768.36200011894 | 3780 | 3078 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Publicis-resize.png | h2 | 728.33100007847 | 776.00900013931 | 10629 | 9928 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/2019_eBay_Advertising_Logo_White-300x49.png | h2 | 728.48400007933 | 830.18800010905 | 4754 | 4048 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Spotify-300x90.png | h2 | 728.74499997124 | 801.070000045 | 5083 | 4384 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/PlutoTV11-300x81.png | h2 | 729.8740001861 | 756.38400018215 | 3824 | 3128 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/MediaMath-RGB_wordmark-white-1-300x69.png | h2 | 730.48799997196 | 772.8950001765 | 4042 | 3336 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/VerizonMedia-resize.png | h2 | 731.3210000284 | 756.02400000207 | 3308 | 2598 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/video/homepage-video.mp4 | h2 | 735.34800019115 | 917.1590001788 | 7319161 | 3145728 | 206 | video/mp4 | Media |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Bold_a4ffa2ce.woff2 | h2 | 750.66899997182 | 781.65400004946 | 52641 | 51868 | 200 | font/woff2 | Font |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/soundcloud-white-logo2-300x45.png | h2 | 765.89999999851 | 976.4880000148 | 4519 | 3820 | 200 | image/webp | Image |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/symbol/m-symbol-white_011a6c1b.svg | h2 | 766.67700009421 | 796.05300002731 | 1027 | 359 | 200 | image/svg+xml | Image |
| https://www.google-analytics.com/analytics.js | h2 | 894.63800005615 | 926.03099998087 | 20664 | 50230 | 200 | text/javascript | Script |
| https://munchkin.marketo.net/munchkin.js | http/1.1 | 896.76600019448 | 1193.3210000861 | 1158 | 1251 | 200 | application/x-javascript | Script |
| https://snap.licdn.com/li.lms-analytics/insight.min.js | h2 | 898.26799998991 | 929.72400016151 | 3348 | 7752 | 200 | application/x-javascript | Script |
| https://www.googletagmanager.com/gtag/js?id=G-XY1LXGJWBK&l=dataLayer&cx=c | h2 | 899.95900006033 | 935.26399997063 | 76754 | 216520 | 200 | application/javascript | Script |
| https://www.google-analytics.com/j/collect?v=1&_v=j98&a=1856454802&t=pageview&_s=1&dl=https%3A%2F%2Fwww.magnite.com%2F&ul=en-us&de=UTF-8&dt=Magnite%20-%20The%20Largest%20Independent%20Sell-Side%20Ad%20Platform&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=YEBAAEABAAAAACAAI~&jid=1468191059&gjid=1075957746&cid=868803874.1666319908&tid=UA-171373616-2&_gid=335883204.1666319908&_r=1>m=2wgaj0KTB26BX&z=1342067615 | h2 | 965.30800010078 | 969.25600012764 | 613 | 1 | 200 | text/plain | XHR |
| https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=4139153&time=1666319907943&url=https%3A%2F%2Fwww.magnite.com%2F | http/1.1 | 972.13500016369 | 1096.6519999783 | 1126 | 0 | 302 | text/plain | |
| https://www.google-analytics.com/g/collect?v=2&tid=G-XY1LXGJWBK>m=2oeaj0&_p=1856454802&cid=868803874.1666319908&ul=en-us&sr=360x640&uaa=&uab=&uafvl=&uamb=1&uam=Moto%20G4&uap=Android&uapv=6.0&uaw=0&_s=1&sid=1666319907&sct=1&seg=0&dl=https%3A%2F%2Fwww.magnite.com%2F&dt=Magnite%20-%20The%20Largest%20Independent%20Sell-Side%20Ad%20Platform&en=page_view&_fv=1&_ss=1 | 1013.787999982 | 1096.2990000844 | 0 | 0 | -1 | Ping | ||
| https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=4139153&time=1666319907943&url=https%3A%2F%2Fwww.magnite.com%2F&cookiesTest=true | http/1.1 | 1096.950000152 | 1199.7730000876 | 1240 | 0 | 302 | text/plain | |
| https://munchkin.marketo.net/162/munchkin.js | http/1.1 | 1198.3229999896 | 1286.202999996 | 5180 | 10937 | 200 | application/x-javascript | Script |
| https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D4139153%26time%3D1666319907943%26url%3Dhttps%253A%252F%252Fwww.magnite.com%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue | http/1.1 | 1200.1320000272 | 1854.1700001806 | 2339 | 0 | 302 | text/plain | |
| https://702-eyo-407.mktoresp.com/webevents/visitWebPage?_mchNc=1666319908267&_mchCn=&_mchId=702-EYO-407&_mchTk=_mch-magnite.com-1666319908266-39807&_mchHo=www.magnite.com&_mchPo=&_mchRu=%2F&_mchPc=https%3A&_mchVr=162&_mchEcid=&_mchHa=&_mchRe=&_mchQp= | 1293.1770000141 | 1294.7440000717 | 0 | 0 | -1 | Ping | ||
| https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=4139153&time=1666319907943&url=https%3A%2F%2Fwww.magnite.com%2F&cookiesTest=true&liSync=true | http/1.1 | 1854.5280001126 | 1959.7100000829 | 735 | 0 | 302 | text/plain | |
| https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ce04b78a-1878-4397-ba8c-12e3edd1e4bd | http/1.1 | 1960.0639999844 | 2002.0750002004 | 568 | 0 | 302 | text/plain | |
| https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ce04b78a-1878-4397-ba8c-12e3edd1e4bd&_expected_cookie=9eb4cadbb906c203b6016910e96c907d | h2 | 2002.3750001565 | 2040.3430000879 | 399 | 43 | 200 | image/gif | Image |
Network Round Trip Times — 0 ms High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks Below is a list of the top-level main thread tasks that executed during page load.
| Start Time (Ms) | End Time (Ms) |
|---|---|
| 476.889 | 13.027 |
| 490.184 | 47.848 |
| 564.153 | 5.05 |
| 626.969 | 45.565 |
| 681.3 | 13.691 |
| 695.881 | 12.963 |
| 709.002 | 20.503 |
| 736.556 | 6.65 |
| 747.516 | 19.863 |
| 768.201 | 46.709 |
| 832.85 | 10.933 |
| 843.86 | 11.27 |
| 862.246 | 22.006 |
| 886.488 | 15.656 |
| 903.405 | 7.887 |
| 938.448 | 26.03 |
| 972.915 | 43.422 |
| 1017.411 | 76.633 |
| 1289.468 | 5.444 |
Script Treemap Data Provide as required, for treemap app.
Metrics
Speed Index — 4.9 s The time taken for the page contents to be visibly populated.
Total Blocking Time — 340 ms The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Audits
Max Potential First Input Delay — 190 ms Users could experience a delay when interacting with the page.
Other
Reduce unused JavaScript — Potential savings of 113 KiB It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://code.jquery.com/ui/1.13.1/jquery-ui.min.js | 68089 | 60359 |
| https://www.googletagmanager.com/gtag/js?id=G-XY1LXGJWBK&l=dataLayer&cx=c | 76754 | 31663 |
| https://www.googletagmanager.com/gtm.js?id=GTM-KTB26BX | 50354 | 24114 |
Serve static assets with an efficient cache policy — 18 resources found Rubiconproject.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
| URL | Cache TTL (Ms) | Transfer Size (Bytes) |
|---|---|---|
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Publicis-resize.png | 0 | 10629 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Spotify-300x90.png | 0 | 5083 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2021/01/havasmedia_white-500w-300x164.png | 0 | 4911 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/2019_eBay_Advertising_Logo_White-300x49.png | 0 | 4754 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Discovery-300x75.png | 0 | 4578 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/soundcloud-white-logo2-300x45.png | 0 | 4519 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/12/Google-Ad-Manager-1-300x38.png | 0 | 4223 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk-300x37.png | 0 | 4200 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/MediaMath-RGB_wordmark-white-1-300x69.png | 0 | 4042 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/PlutoTV11-300x81.png | 0 | 3824 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/XUMO_LogoXUMO_logo_singletone_onBlack1-300x63.png | 0 | 3780 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk.png | 0 | 3687 |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/VerizonMedia-resize.png | 0 | 3308 |
| https://munchkin.marketo.net/munchkin.js | 0 | 1158 |
| https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ce04b78a-1878-4397-ba8c-12e3edd1e4bd&_expected_cookie=9eb4cadbb906c203b6016910e96c907d | 0 | 399 |
| https://www.google-analytics.com/analytics.js | 7200000 | 20664 |
| https://snap.licdn.com/li.lms-analytics/insight.min.js | 50169000 | 3348 |
| https://cdn.jsdelivr.net/npm/cookieconsent@3/build/cookieconsent.min.js | 604800000 | 7963 |
Minimize main-thread work — 2.5 s Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| Category | Time Spent (Ms) |
|---|---|
| Script Evaluation | 883.816 |
| Other | 738.296 |
| Style & Layout | 308.728 |
| Parse HTML & CSS | 286.392 |
| Rendering | 138.952 |
| Script Parsing & Compilation | 101.348 |
Metrics
First Contentful Paint — 3.7 s The time taken for the first image or text on the page to be rendered.
Time to Interactive — 7.7 s The time taken for the page to become fully interactive.
Largest Contentful Paint — 5.3 s The timing of the largest text or image that is painted.
Audits
First Meaningful Paint — 4.0 s The time taken for the primary content of the page to be rendered.
Other
Eliminate render-blocking resources — Potential savings of 1,000 ms Resources, such as JavaScript and style sheets, can block the first paint of the page. Rubiconproject.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
| URL | Transfer Size (Bytes) | Potential Savings (Ms) |
|---|---|---|
| https://rubicon2020.wpenginepowered.com/wp-includes/css/dist/block-library/style.min.css?ver=6.0.2 | 12673 | 930 |
| https://rubicon2020.wpenginepowered.com/wp-content/plugins/better-click-to-tweet/assets/css/styles.css?ver=3.0 | 1343 | 150 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | 131749 | 750 |
| https://code.jquery.com/ui/1.13.1/themes/base/jquery-ui.css | 8777 | 930 |
| https://cdnjs.cloudflare.com/ajax/libs/cookieconsent2/3.0.3/cookieconsent.min.css | 1954 | 780 |
| https://kit.fontawesome.com/4d37b4170d.js | 4642 | 930 |
Reduce unused CSS — Potential savings of 139 KiB Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Rubiconproject.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | 131749 | 130069 |
| https://rubicon2020.wpenginepowered.com/wp-includes/css/dist/block-library/style.min.css?ver=6.0.2 | 12673 | 12658 |
Avoid multiple page redirects — Potential savings of 1,110 ms Redirects can cause additional delays before the page can begin loading. Rubiconproject.com should avoid multiple or unnecessary page redirects.
| URL | Time Spent (Ms) |
|---|---|
| http://rubiconproject.com/ | 630 |
| https://rubiconproject.com/ | 480 |
| https://www.magnite.com/ | 0 |
Avoid enormous network payloads — Total size was 7,791 KiB Large network payloads can cost users money and are linked to long load times.
| URL | Transfer Size (Bytes) |
|---|---|
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/video/homepage-video.mp4 | 7319161 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/styles/main_7934a88b.css | 131749 |
| https://www.googletagmanager.com/gtag/js?id=G-XY1LXGJWBK&l=dataLayer&cx=c | 76754 |
| https://code.jquery.com/ui/1.13.1/jquery-ui.min.js | 68089 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Bold_a4ffa2ce.woff2 | 52641 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Regular_6d51aef5.woff2 | 51255 |
| https://www.googletagmanager.com/gtm.js?id=GTM-KTB26BX | 50354 |
| https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js | 28978 |
| https://www.google-analytics.com/analytics.js | 20664 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/scripts/main_7934a88b.js | 19922 |
Ensure text remains visible during webfont load Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
| URL | Potential Savings (Ms) |
|---|---|
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Regular_6d51aef5.woff2 | 28.836000012234 |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/fonts/MgRaisonnePro-Bold_a4ffa2ce.woff2 | 30.985000077635 |
Image elements do not have explicit `width` and `height` Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
| URL |
|---|
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Publicis-resize.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2021/01/havasmedia_white-500w-300x164.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk.png |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/logos/magnite-logo-white_51518901.svg |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Spotify-300x90.png |
| https://rubicon2020.wpenginepowered.com/wp-content/themes/magnite/dist/images/symbol/m-symbol-white_011a6c1b.svg |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/PlutoTV11-300x81.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/Discovery-300x75.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/VerizonMedia-resize.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/MediaMath-RGB_wordmark-white-1-300x69.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/XUMO_LogoXUMO_logo_singletone_onBlack1-300x63.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/2019_eBay_Advertising_Logo_White-300x49.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/soundcloud-white-logo2-300x45.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/12/Google-Ad-Manager-1-300x38.png |
| https://rubicon2020.wpenginepowered.com/wp-content/uploads/2020/09/TheTradeDesk-300x37.png |
First Contentful Paint (3G) — 7620 ms The time taken for the first image or text on the page to be rendered while on a 3G network.
Accessibility
Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of rubiconproject.com. This includes details about various page attributes that can be optimized.Navigation
`[accesskey]` values are unique Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0 Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
ARIA
`[aria-*]` attributes match their roles Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>` If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children. Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Names and labels
Buttons have an accessible name Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels Screen readers and other assistive technologies rely on labels to properly announce form controls.
`<object>` elements have alternate text It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
Tables and lists
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements. Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`). Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Internationalization and localization
`<html>` element has a `[lang]` attribute It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Best practices
The document does not use `<meta http-equiv="refresh">` Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5. For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Audio and video
`<video>` elements contain a `<track>` element with `[kind="captions"]` Rubiconproject.com may provide assistance to deaf or hearing-impaired users with captions on videos.
Contrast
Background and foreground colors do not have a sufficient contrast ratio. Many (if not most) users find low-contrast text difficult or impossible to read.
| Failing Elements |
|---|
Navigation
Heading elements are not in a sequentially-descending order Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
| Failing Elements |
|---|
Names and labels
Image elements do not have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
| Failing Elements |
|---|
Links do not have a discernible name In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
| Failing Elements |
|---|
Manual Checks
The page has a logical tab order The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Best Practices
Indicates the recommended, best practices currently in place on the page and highlights the best practices that rubiconproject.com should incorporate. This includes practices such as protecting pages with HTTPS.Audits
Avoids requesting the geolocation permission on page load When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
| Description | Directive | Severity |
|---|---|---|
| No CSP found in enforcement mode | High |
Audits
Allows users to paste into password fields Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded It is recommended that optional fonts are preloaded.
Audits
Page has the HTML doctype Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
Audits
Detected JavaScript libraries Below is a list of all front-end JavaScript libraries that were detected on the page.
| Name | Version |
|---|---|
| jQuery | 3.5.1 |
| jQuery UI | 1.13.1 |
| WordPress |
No browser errors logged to the console Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps Consider deploying source maps for added benefits such as the ability to debug while in production.
| URL | Map URL |
|---|---|
| https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/3.3.0/jquery-migrate.min.js | https://cdnjs.cloudflare.com/ajax/libs/jquery-migrate/3.3.0/jquery-migrate.min.map |
No issues in the `Issues` panel in Chrome Devtools There may be unresolved issues logged to Chrome Devtools.
Audits
Does not use HTTPS — 1 insecure request found Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
| Insecure URL | Request Resolution |
|---|---|
| http://rubiconproject.com/ | Allowed |
Audits
Uses deprecated APIs — 1 warning found Avoid deprecated APIs which will eventually be removed the browser.
| Deprecation / Warning | Source |
|---|---|
| ... |
SEO
Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for rubiconproject.com. This includes optimizations such as providing meta data.Mobile Friendly
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of rubiconproject.com on mobile screens.
Document uses legible font sizes — 100% legible text Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
| Source | Selector | % of Page Text | Font Size |
|---|---|---|---|
| 100.00% | ≥ 12px |
Content Best Practices
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Document has a valid `hreflang` Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical` Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
Crawling and Indexing
Page has successful HTTP status code Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Mobile Friendly
Tap targets are not sized appropriately — 75% appropriately sized tap targets Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
| Tap Target | Size | Overlapping Target |
|---|---|---|
| 27x14 | ||
| 27x14 | ||
| 27x14 | ||
| 33x14 |
Content Best Practices
Links do not have descriptive text — 6 links found Make use of descriptive link text to assist search engines in understanding the content.
| Link destination | Link Text |
|---|---|
| https://www.magnite.com/sellers/ | Learn More |
| https://www.magnite.com/buyers/ | Learn More |
| https://www.magnite.com/blog/advertising-week-new-york-2022-how-to-create-a-unified-tv-experience-in-a-fragmented-ecosystem/ | Read More |
| https://www.magnite.com/press/fox-taps-magnite-to-drive-programmatic-monetization-across-onefox/ | Read More |
| https://www.magnite.com/blog/flooring-best-practices-drive-107-revenue-lift/ | Read More |
| https://www.magnite.com/blog/ad-week-asia-event-recap-building-a-more-connected-tv-future-in-japan/ | Read More |
Image elements do not have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
| Failing Elements |
|---|
Crawling and Indexing
Links are not crawlable Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
| Uncrawlable Link |
|---|
Manual Checks
Structured data is valid Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
Hosting
Server Location
| Server IP Address: | 141.193.213.21 |
| Continent: | North America |
| Country: | United States |
| Region: | |
| City: | |
| Longitude: | -97.822 |
| Latitude: | 37.751 |
| Currencies: | USD USN USS |
| Languages: | English |
Web Hosting Provider
| Name | IP Address |
|---|---|
| WPEngine, Inc. |
Registration
Domain Registrant
| Private Registration: | No |
| Name: | |
| Organization: | The Rubicon Project, Inc. |
| Country: | US |
| City: | |
| State: | California |
| Post Code: | |
| Email: | |
| Phone: |
Note: Registration information is derived from various sources and may be inaccurate.
Domain Registrar
| Name | IP Address |
|---|---|
| GoDaddy.com, LLC | 23.0.20.224 |
Security
Visitor Safety
| Mature Content: | Not Likely |
| McAfee WebAdvisor Rating: | Unknown |
| WOT Rating: | |
| WOT Trustworthiness: | 41/100 |
| WOT Child Safety: | 41/100 |
Note: Safety information is not guaranteed.
SSL/TLS Certificate
| Issued To: | www.magnite.com |
| Issued By: | R3 |
| Valid From: | 23rd September, 2022 |
| Valid To: | 22nd December, 2022 |
| Subject: | CN = www.magnite.com |
| Hash: | 3e9eff4e |
| Issuer: | CN = R3 O = Let's Encrypt S = US |
| Version: | 2 |
| Serial Number: | 0x0457EB1C4F19EF44DDD4359569892FFA7C71 |
| Serial Number (Hex): | 0457EB1C4F19EF44DDD4359569892FFA7C71 |
| Valid From: | 23rd September, 2024 |
| Valid To: | 22nd December, 2024 |
| Signature Algorithm (Short Name): | RSA-SHA256 |
| Signature Algorithm (Long Name): | sha256WithRSAEncryption |
| Authority Key Identifier: | keyid:14:2E:B3:17:B7:58:56:CB:AE:50:09:40:E6:1F:AF:9D:8B:14:C2:C6 |
| Extended Key Usage: | TLS Web Server Authentication, TLS Web Client Authentication |
| Certificate Policies: | Policy: 2.23.140.1.2.1 Policy: 1.3.6.1.4.1.44947.1.1.1 CPS: http://cps.letsencrypt.org |
| Authority Information Access: | OCSP - URI:http://r3.o.lencr.org CA Issuers - URI:http://r3.i.lencr.org/ |
| SCT List: | Signed Certificate Timestamp: Version : v1 (0x0) Log ID : 41:C8:CA:B1:DF:22:46:4A:10:C6:A1:3A:09:42:87:5E: 4E:31:8B:1B:03:EB:EB:4B:C7:68:F0:90:62:96:06:F6 Timestamp : Sep 23 18:25:39.829 2022 GMT Extensions: none Signature : ecdsa-with-SHA256 30:45:02:21:00:AA:7E:6E:B9:18:04:F6:D4:42:E2:69: DC:18:B8:16:D7:2C:03:84:D7:08:F4:06:CC:8B:AF:6F: D2:BC:0D:FF:B3:02:20:4A:59:3A:15:A8:85:4C:38:DA: 3C:12:E3:26:1A:1A:D6:FE:66:51:56:E6:5B:36:45:C2: F1:43:D6:A9:17:05:00 Signed Certificate Timestamp: Version : v1 (0x0) Log ID : 46:A5:55:EB:75:FA:91:20:30:B5:A2:89:69:F4:F3:7D: 11:2C:41:74:BE:FD:49:B8:85:AB:F2:FC:70:FE:6D:47 Timestamp : Sep 23 18:25:39.846 2022 GMT Extensions: none Signature : ecdsa-with-SHA256 30:45:02:20:68:8E:8F:B7:65:11:79:19:B5:39:0B:E9: 7B:07:35:A3:37:6F:2B:C1:0E:DB:48:7F:DF:52:A7:CF: A4:3B:39:8C:02:21:00:86:59:46:6E:3E:13:7F:BC:7B: 07:33:8A:49:DB:53:84:68:0E:F7:DA:30:20:D8:AB:08: DD:48:69:F3:E5:31:FF |
| Key Usage: | Digital Signature, Key Encipherment |
| Basic Constraints: | CA:FALSE |
| Subject Alternative Name: | DNS:www.magnite.com |
Technical
DNS Lookup
A Records
| Host | IP Address | Class | TTL |
|---|---|---|---|
| rubiconproject.com. | 141.193.213.21 | IN | 150 |
| rubiconproject.com. | 141.193.213.20 | IN | 150 |
NS Records
| Host | Nameserver | Class | TTL |
|---|---|---|---|
| rubiconproject.com. | ns-1150.awsdns-15.org. | IN | 300 |
| rubiconproject.com. | ns-1722.awsdns-23.co.uk. | IN | 300 |
| rubiconproject.com. | ns-483.awsdns-60.com. | IN | 300 |
| rubiconproject.com. | ns-644.awsdns-16.net. | IN | 300 |
MX Records
| Priority | Host | Server | Class | TTL |
|---|---|---|---|---|
| 1 | rubiconproject.com. | aspmx.l.google.com. | IN | 3600 |
| 10 | rubiconproject.com. | aspmx2.googlemail.com. | IN | 3600 |
| 10 | rubiconproject.com. | aspmx3.googlemail.com. | IN | 3600 |
| 5 | rubiconproject.com. | alt1.aspmx.l.google.com. | IN | 3600 |
| 5 | rubiconproject.com. | alt2.aspmx.l.google.com. | IN | 3600 |
SOA Records
| Domain Name | Primary NS | Responsible Email | TTL |
|---|---|---|---|
| rubiconproject.com. | ns-644.awsdns-16.net. | awsdns-hostmaster.amazon.com. | 900 |
TXT Records
| Host | Value | Class | TTL |
|---|---|---|---|
| rubiconproject.com. | 00d700000008awveam | IN | 3600 |
| rubiconproject.com. | apple-domain-verification=G4AVkC9r63d1Wgp7 | IN | 3600 |
| rubiconproject.com. | docusign=740bb1dc-f7a3-4027-b408-aed4bd2824d0 | IN | 3600 |
| rubiconproject.com. | google-site-verification=8Oe3JXELIVSWdd5P6OY4UM5pF_aqaApPAbdvsIqjvtY | IN | 3600 |
| rubiconproject.com. | google-site-verification=U-FUvU0VS4falHBMujbJtZpgqy95I2EFC08ADvrqlSQ | IN | 3600 |
| rubiconproject.com. | logmein-domain-confirmation | IN | 3600 |
| rubiconproject.com. | v=spf1 | IN | 3600 |
HTTP Response Headers
| HTTP-Code: | HTTP/1.1 200 OK |
| Server: | nginx |
| Date: | 21st October, 2022 |
| Content-Type: | text/html; charset=UTF-8 |
| Cache-Control: | max-age=600, must-revalidate |
| Content-Length: | 40471 |
| Connection: | keep-alive |
| Keep-Alive: | timeout=20 |
| Vary: | Accept-Encoding,Cookie |
| Link: | <https://www.magnite.com/>; rel=shortlink |
| X-Powered-By: | WP Engine |
| X-Cacheable: | SHORT |
| X-Cache: | HIT |
| X-Cache-Group: | normal |
| Accept-Ranges: | bytes |
Whois Lookup
| Created: | 1st May, 2007 |
| Changed: | 2nd May, 2022 |
| Expires: | 1st May, 2023 |
| Registrar: | GoDaddy.com, LLC |
| Status: | clientTransferProhibited clientUpdateProhibited clientRenewProhibited clientDeleteProhibited |
| Nameservers: | ns-1150.awsdns-15.org ns-1722.awsdns-23.co.uk ns-483.awsdns-60.com ns-644.awsdns-16.net ns-cloud-a1.googledomains.com ns-cloud-a2.googledomains.com ns-cloud-a3.googledomains.com ns-cloud-a4.googledomains.com |
| Owner Name: | Registration Private |
| Owner Organization: | Domains By Proxy, LLC |
| Owner Street: | DomainsByProxy.com 2155 E Warner Rd |
| Owner Post Code: | 85284 |
| Owner City: | Tempe |
| Owner State: | Arizona |
| Owner Country: | US |
| Owner Phone: | +1.4806242599 |
| Owner Email: | Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=RUBICONPROJECT.COM |
| Admin Name: | Registration Private |
| Admin Organization: | Domains By Proxy, LLC |
| Admin Street: | DomainsByProxy.com 2155 E Warner Rd |
| Admin Post Code: | 85284 |
| Admin City: | Tempe |
| Admin State: | Arizona |
| Admin Country: | US |
| Admin Phone: | +1.4806242599 |
| Admin Email: | Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=RUBICONPROJECT.COM |
| Tech Name: | Registration Private |
| Tech Organization: | Domains By Proxy, LLC |
| Tech Street: | DomainsByProxy.com 2155 E Warner Rd |
| Tech Post Code: | 85284 |
| Tech City: | Tempe |
| Tech State: | Arizona |
| Tech Country: | US |
| Tech Phone: | +1.4806242599 |
| Tech Email: | Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=RUBICONPROJECT.COM |
| Full Whois: | Domain Name: RUBICONPROJECT.COM
Registry Domain ID: 953702130_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.godaddy.com Registrar URL: https://www.godaddy.com Updated Date: 2022-05-02T09:01:47Z Creation Date: 2007-05-01T21:36:31Z Registrar Registration Expiration Date: 2023-05-01T21:36:31Z Registrar: GoDaddy.com, LLC Registrar IANA ID: 146 Registrar Abuse Contact Email: abuse@godaddy.com Registrar Abuse Contact Phone: +1.4806242505 Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Registry Registrant ID: Not Available From Registry Registrant Name: Registration Private Registrant Organization: Domains By Proxy, LLC Registrant Street: DomainsByProxy.com Registrant Street: 2155 E Warner Rd Registrant City: Tempe Registrant State/Province: Arizona Registrant Postal Code: 85284 Registrant Country: US Registrant Phone: +1.4806242599 Registrant Phone Ext: Registrant Fax: +1.4806242598 Registrant Fax Ext: Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=RUBICONPROJECT.COM Registry Admin ID: Not Available From Registry Admin Name: Registration Private Admin Organization: Domains By Proxy, LLC Admin Street: DomainsByProxy.com Admin Street: 2155 E Warner Rd Admin City: Tempe Admin State/Province: Arizona Admin Postal Code: 85284 Admin Country: US Admin Phone: +1.4806242599 Admin Phone Ext: Admin Fax: +1.4806242598 Admin Fax Ext: Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=RUBICONPROJECT.COM Registry Tech ID: Not Available From Registry Tech Name: Registration Private Tech Organization: Domains By Proxy, LLC Tech Street: DomainsByProxy.com Tech Street: 2155 E Warner Rd Tech City: Tempe Tech State/Province: Arizona Tech Postal Code: 85284 Tech Country: US Tech Phone: +1.4806242599 Tech Phone Ext: Tech Fax: +1.4806242598 Tech Fax Ext: Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=RUBICONPROJECT.COM Name Server: NS-1150.AWSDNS-15.ORG Name Server: NS-1722.AWSDNS-23.CO.UK Name Server: NS-483.AWSDNS-60.COM Name Server: NS-644.AWSDNS-16.NET Name Server: NS-CLOUD-A1.GOOGLEDOMAINS.COM Name Server: NS-CLOUD-A2.GOOGLEDOMAINS.COM Name Server: NS-CLOUD-A3.GOOGLEDOMAINS.COM Name Server: NS-CLOUD-A4.GOOGLEDOMAINS.COM DNSSEC: unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ >>> Last update of WHOIS database: 2022-10-21T02:38:03Z <<< For more information on Whois status codes, please visit https://icann.org/epp TERMS OF USE: The data contained in this registrar's Whois database, while believed by the registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its accuracy. This information is provided for the sole purpose of assisting you in obtaining information about domain name registration records. Any use of this data for any other purpose is expressly forbidden without the prior written permission of this registrar. By submitting an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not to use this data to allow, enable, or otherwise support the dissemination or collection of this data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone, postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations of any kind, including spam. You further agree not to use this data to enable high volume, automated or robotic electronic processes designed to collect or compile this data for any purpose, including mining this data for your own personal or commercial purposes. Failure to comply with these terms may result in termination of access to the Whois database. These terms may be subject to modification at any time without notice. |
Nameservers
| Name | IP Address |
|---|---|
| ns-1150.awsdns-15.org | 205.251.196.126 |
| ns-1722.awsdns-23.co.uk | 205.251.198.186 |
| ns-483.awsdns-60.com | 205.251.193.227 |
| ns-644.awsdns-16.net | 205.251.194.132 |
| ns-cloud-a1.googledomains.com | 216.239.32.106 |
| ns-cloud-a2.googledomains.com | 216.239.34.106 |
| ns-cloud-a3.googledomains.com | 216.239.36.106 |
| ns-cloud-a4.googledomains.com | 216.239.38.106 |
Related
Subdomains
| Domain | Subdomain |
|---|---|
| ap-secure | |
| eus | |
| fastlane | |
| pixel | |
| secure-assets |
Similar Sites
| Domain | Valuation | Snoop Score |
|---|---|---|
| $46,248 USD | 3/5 | |
| $144,325,877 USD | 5/5 | |
| $7,459,439 USD | 5/5 | |
| $5,457 USD | 2/5 | |
| $1,009 USD | 1/5 |
Organic Search (US) Competitors
Backlink Competitors
Sites with the same domain name
| Domain | Valuation | Snoop Score |
|---|---|---|
| 0/5 | ||
| 0/5 |
Sites hosted on the same IP address
| Domain | Valuation | Snoop Score |
|---|---|---|
| $2,746 USD | 2/5 | |
| $11,885 USD | 3/5 | |
| $957 USD | 2/5 | |
| $1,009 USD | 1/5 | |
| $94,135 USD | 3/5 |
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